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Naresh Jain's Random Thoughts on Software Development and Adventure Sports
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Continuous Deployment Demystified – Agile India 2012 Proposal

Tuesday, November 1st, 2011

“Release Early, Release Often” is a proven mantra, but what happens when you push this practice to it’s limits? .i.e. deploying latest code changes to the production servers every time a developer checks-in code?

At Industrial Logic, developers are deploying code dozens of times a day, rapidly responding to their customers and reducing their “code inventory”.

This talk will demonstrate our approach, deployment architecture, tools and culture needed for CD and how at Industrial Logic, we gradually got there.


This will be a 60 mins interactive talk with a demo. Also has a small group activity as an icebreaker.

Key takeaway: When we started about 2 years ago, it felt like it was a huge step to achieve CD. Almost a all or nothing. Over the next 6 months we were able to break down the problem and achieve CD in baby steps. I think that approach we took to CD is a key take away from this session.

Talk Outline

  1. Context Setting: Need for Continuous Integration (3 mins)
  2. Next steps to CI (2 mins)
  3. Intro to Continuous Deployment (5 mins)
  4. Demo of CD at Freeset (for Content Delivery on Web) (10 mins) – a quick, live walk thru of how the deployment and servers are set up
  5. Benefits of CD (5 mins)
  6. Demo of CD for Industrial Logic’s eLearning (15 mins) – a detailed walk thru of our evolution and live demo of the steps that take place during our CD process
  7. Zero Downtime deployment (10 mins)
  8. CD’s Impact on Team Culture (5 mins)
  9. Q&A (5 mins)

Target Audience

  • CTO
  • Architect
  • Tech Lead
  • Developers
  • Operations


Industrial Logic’s eLearning context? number of changes, developers, customers , etc…?

Industrial Logic’s eLearning has rich multi-media interactive content delivered over the web. Our eLearning modules (called Albums) has pictures & text, videos, quizes, programming exercises (labs) in 5 different programming languages, packing system to validate & produce the labs, plugins for different IDEs on different platforms to record programming sessions, analysis engine to score student’s lab work in different languages, commenting system, reporting system to generate different kind of student reports, etc.

We have 2 kinds of changes, eLearning platform changes (requires updating code or configuration) or content changes (either code or any other multi-media changes.) This is managed by 5 distributed contributors.

On an average we’ve seen about 12 check-ins per day.

Our customers are developers, managers and L&D teams from companies like Google, GE Energy, HP, EMC, Philips, and many other fortune 100 companies. Our customers have very high expectations from our side. We have to demonstrate what we preach.

Learning outcomes

  • General Architectural considerations for CD
  • Tools and Cultural change required to embrace CD
  • How to achieve Zero-downtime deploys (including databases)
  • How to slice work (stories) such that something is deployable and usable very early on
  • How to build different visibility levels such that new/experimental features are only visible to subset of users
  • What Delivery tests do
  • You should walk away with some good ideas of how your company can practice CD

Slides from Previous Talks

Presenting on “Continuous Deployment Demystified” at Bangalore Agile Group on May 5th

Friday, April 29th, 2011

Hiring XP/Lean Coaches @ Industrial Logic, India

Wednesday, April 6th, 2011

Industrial Logic was founded in 1996, is headquartered in Silicon Valley and has a workforce distributed around the world.

We are a globally recognized Agile coaching, training and eLearning company, composed of internationally recognized Extreme Programming and Lean Management pioneers and practitioners.

Our mission is simple:

We inspire software teams to go from good to great.

Since the late 1990s, we’ve steadily improved the agility of ourselves and our global clients, including:

Standard Life HP Google GE ThoughtWorks

Our coaches are skilled practitioners who provide technical, managerial and entrepreneurial wisdom in their work with executives, managers, customers, analysts, developers, testers, internal-coaches and others.

Coaching for us means helping software people and organizations move towards high discipline, better risk management, reduced technical debt, increased productivity and delighted customers.

We judge our coaching engagements by whether we helped engender a culture of continuous improvement.

We teach live workshops and provide innovative Agile eLearning to help thousands of people around the world learn and practice valuable skills in Extreme Programming and Lean Management.

We begin most engagements with assessments that help groups understand current strengths and challenges, consider where they’d like to be tomorrow and map out strategies for getting there.

We are growing and we’re searching for highly-motivated XP/Lean coaches to join our company.

Interested? We currently seek ‘senior’ and ‘junior’ coaches. We expect our seniors to drop right into (paired) coaching immediately. The juniors, on the other hand, will need training and practice, and can expect their initial time to involve shadow-coaching with one or more seniors.

We are currently seeking coaches in India. We have domestic and international clients. Our travel schedules are manageable and balanced with local work. When not helping clients you’ll be contributing to the larger Agile community and collaborating with us on product development.


  • A passion for excellence;
  • Ability to hit the ground running;
  • Coach organizations at different levels (Executives, Middle Management, Teams)
  • Outstanding communication skills, whether to geeks, suits, or anyone in between;
  • A willingness to travel approximately 30%-40% per year, generally working four-day weeks onsite every other week (often paired with another IL coach).
  • High energy and good cheer. A sense of humor is a big plus.
  • Willing to pick up new skills on their own at a very short notice
  • 4+ years of solid experience working on XP projects
  • 7+ years of software development, with specialty in Java, CSharp, and/or C++;


  • A passion for excellence;
  • Coach organizations at team level
  • Outstanding communication skills
  • Basic familiarity and some experience with the XP practices;
  • A willingness to travel approximately 30%-40% per year, generally working four-day weeks onsite every other week (often paired with another IL coach).
  • High energy and good cheer. A sense of humor is a big plus.
  • Willing to pick up new skills with limited guidance from others
  • 2+ years of solid experience working on XP projects
  • 3+ years of software development, with specialty in Java, CSharp, and/or C++;

At Industrial Logic, we eat our own dog food: when not at clients, we spend our own time developing products using an ultra-Lean process that we continually improve.

We emphasize sustainable pace, non-stop collaboration, and an overall tone of joyful camaraderie. It’s state-of-the-art agility around here.

Are we a match? If you think so, please send the following to jobs AT industriallogic DOT com

  • a subject line that reads “SENIOR COACH” or “JUNIOR COACH”
  • your resume
  • a brief statement on why you’d like to join our company
  • a sample piece of writing, such as an article, blog entry, etc.
  • links to communities or open source projects to which you’ve contributed

Our sincere thanks for your time and interest in Industrial Logic. We look forward to hearing from you!

The Limited Red Society Presentation from Agile Hyderabad User Group Meeting

Sunday, August 15th, 2010

You’ve heard about limiting WIP (Work-In-Progress) but how good are you at limiting red time? Red time is when you have compilation errors and/or failing tests. A growing group of practitioners have learned how to effectively reduce red time while test-driving and refactoring code. To understand how to limit red time, it helps to visualize it.

In this talk, I demonstrated various strategies to limit your time in Red. We also analyzed a live programming sessions using graphs that clearly visualize red time. Participants learned what development processes help or hurt our ability to limit red time and gained an appreciation for the visual cues that can help make you a better developers and fellow member of the Limited Red Society.

Slides from the Presentation:

User Story Mapping – Jeff Patton

Saturday, July 10th, 2010

A prioritized user story backlog helps to understand what to do next, but is a difficult tool for understanding what your whole system is intended to do. A user story map arranges user stories into a useful model to help understand the functionality of the system, identify holes and omissions in your backlog, and effectively plan holistic releases that delivery value to users and business with each release.

Getting Ready to Produce

Saturday, July 10th, 2010

How do you know you are ready to start iterating? In some cases, very little is needed before the first iteration. In other cases, rushing to iterate (because you were told to) can lead to weeks of time wasted overly focused on delivering a poorly understood product.

In this presentation by David Hussman titled Getting Ready to Produce at Agile Mumbai 2010 Conference, David provides concrete tools for discovering your product context and assessing whether you are ready to start building and / or iterating. Participants learned tools for defining how much process you need and tools for truly understanding what you are building and why, as well as who will use it, why they will (or will not) use it and why.

Adding Sanity to Your Agility

Saturday, July 10th, 2010

10 years after the introduction of agile methods, many communities are succeeding in their adoption while others are struggling or failing. Why? Many struggle because agile methods were introduced in an overly prescriptive manner. People were told to follow a set of practices instead of learning to use the agile practices and values to amplify their existing strengths and address their challenges.

In this talk, David Hussman shares successful coaching techniques he uses to grow sustainable agility that lasts beyond the early iterations or the first few agile projects. David begins with a series of tools to help you build a solid foundation: assessments, pragmatic practice selection, chartering and product planning tools. He then moves on to discuss ideas for finding a groove of discover and delivery that is best suited to your project community.

As a full time working coach, David uses coaching stories and experiences to discuss establishing strong cadence while also building the essence of coaching and coaches in your community Whether you are new to agile methods or you are a seasoned players, this session will help you grow your coaching skills and your ability to truly discover and deliver real value.

Agile India 2010 Conference: Panel and Lightning Talks

Monday, July 5th, 2010
Agile Mumbai 2010 – Lightning Talks
Agile Mumbai 2010 – Panel
Agile Bengaluru 2010 – Panel

Analysis Anti-Patterns

Sunday, July 4th, 2010

In this 60 mins tutorial presented by Tarang Baxi, Chirag Doshi and Dhaval Doshi at the Agile Mumbai 2010 conference, he demonstrates and discusses various business analysis anti-patterns, particularly as they apply to and impact agile projects. These anti-patterns range from BA behavior with customers to BA behavior with their own team members.

Breaking the Monotony

Sunday, July 4th, 2010

At the Agile Bengaluru 2010 conference, Sai Venkatakrishnan and Harikrishnan express their concern on the monotony that has crept into the way we develop application and how it affects us being Agile.

We follow agile, but are the systems we are building Agile?

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